Summary

I am an experienced and reputable marketing professional with a proven ability to develop marketing strategies, which compliment business objectives. I work with organisations to help create, develop and manage their brands, to attract the attention they deserve through design, strategy and great ideas. I work with an extremely talented team who have recently formed a new marketing agency, Studio 10 Design.

We're a digital design and marketing studio. We take a fresh portion of creativity, add a dash of authenticity, inject some personality and sprinkle it with common sense to bring you the very best results. Our collaboration of skills and knowledge offer businesses award winning designs and campaigns, without the expensive price tag.

Our experience, talent and passion will shape the future of our client’s brands through simple and inspiring messages. We believe it's the results of our clients which matter the most and is the measurement of our success. We absorb ourselves in their business to understand every intricate detail, getting under the skin of what they offer. What are their current customer perceptions? What are their future aspirations? We'll help them get there.

Expertise


Brand
Strong brand identity is a clear, creative and consistent message. We define, articulate and create brands, which meaningfully engage with customers. With a fine balance of imagination and originality we develop authentic campaigns to generate business growth. Our expertise covers, brand creation, brand evolvement, proposition clarity and reinforcing brand identity.

Website
A well-executed website, like a high quality film, is a combination of content and delivery. Perfecting that critical mix of content, design and technology is where we step in, to help build and design your narrative. Our experience will help you achieve a succinct website, which cascades your core message. We provide a complete web service, which includes, copy writing, design, build and social media integration.

E-commerce
We provide a range of e-commerce solutions to wide spectrum of organisations. With effective design and simple navigation we aim to build high converting e-commerce sites.

Web Applications
We deliver robust web, database driven, multi-tiered applications that are built with the very latest web technologies. We integrate mobile apps and web-based software to increase productivity. Web application software allows business large and small to have a wide area network. Optional Windows software developed by Studio 10 enables a secure direct connection between your office network and your web based software, allowing extended functionality.

Marketing
We have a proven track record of aligning company and marketing strategies to deliver results. We harmonise creative flair with commercial acumen by choosing the most appropriate channels to reach your target audience. We don’t try to ‘shoe horn’ your business into every form media, we shape plans around your proposition to engage with your target audience.

Direct Mail
The key to a successful direct mail campaign lies within innovation, which means developing a method of relaying your message in a memorable way. Innovation doesn’t mean expensive technology it means intelligent communication.

Advertising
Creative intelligence, considered message, meaningful objective, we’ll help you to engage and connect with your target audience.

Social Media
Social media is engaging, interactive, adaptable, powerful, invigorating, constant, trackable but perhaps overwhelming, let us exploit this communication channel for you.

Stimulating channels of communication have opened up a range of approaches within social media to influence target audiences, whether you operate in a consumer or business environment. We ensure we understand your business and objectives before we recommend the appropriate social media tools. Social media is an ideal opportunity to build a community of brand advocates – we help open up a new kind of conversation. Our social media strategy process combines the fundamental rules of marketing with emotive writing, which engineers a reaction, results are clear to see and most importantly contribute to establishing noticeable online presence.


Experience

  • de Poel Consulting Ltd

    Marketing Director
    100+ Employees 2007 - 2012
    Marketing Campaigns Executed simultaneous marketing campaign from traditional direct mail to social media. Developed innovative bespoke direct mail campaigns with dynamic results. Penetrated key advertising opportunities with captivating themes, reaching target audience. Social Media Website content and design management, to compliment rapidly changing industry. Established social media elements as a communication platform to increase brand awareness. Aligned communication content with SEO objectives, with outstanding results. Designed an on-line communication programme as a vehicle to website lead generation. Monitored relevant activity, identifying opportunities to comment and reach target audience. Utilised social media to portray vibrant company culture, expressing vision and success. Brand Development Created and developed new brands, from design concept to operational delivery. Liaised with key stakeholders to identify brand strengths to develop values and vision. Nurtured business relationship with key professional bodies to align brand goals. Evolutionised existing brands whilst retaining core recognition elements
  • Punch (GRS Inns)

    Marketing Director
    100+ Employees 2005 - 2006
    Objectives -Segmentation of 284 managed pubs, develop and execute marketing strategy, introduce preferred suppliers list (acting as commercial contact), to increase overall gross profit. Motivate and engage with all departments, especially operations, share best practice within Punch Group. Work alongside New Business Development Director analysing market trends and competitive environment to identify potential opportunities for new pub and restaurant concepts. Achievements - Successful execution of marketing strategy (achieved profit targets). Introduction and delivery of communication strategy. Development of 3 new concepts currently being rolled out with Punch Taverns.
  • Spirit Group (Sccottish & Newscastle)

    National Marketing Manager
    100+ Employees 2002 - 2006
    Objectives - defining and developing brand values based on customer needs to gain competitor advantage and ensure delivery of agreed KPI’s. Develop and drive marketing, promotional and communication strategies across key brands. Ensure consumer intelligence is optimised using own data, research and market data. Achievement - introduction and implementation of communication strategy, engaging and motivating operational team leading to successful launch of new customer communication strategy.
  • Whitread

    National Brand Manager
    100+ Employees 1996 - 2002
  • Studio 10 Design

    - Current
    Studio 10 Design
  • Studio 10 Design

    1 - 5 Employees - Current
    Studio 10 Design

Qualifications

Qualifications Charted Institute of Marketing: Certificate; Advanced Certificate; Diploma Degree: Business and management studies A levels : English (C); Sociology (B); Drama (A) GCSE’s : English Language; English Literature; Mathematics; French; German; Sociology; Drama; History RSA III Typing & Shorthand

Clubs and Associations

Chartered Institute of Marketing (CIM)
Chartered Institute Of Personnel (CIPD)
Chartered Institute of Purchasing (CIPS)

Interests and Hobbies

Keeping fit with outdoor activity is essential to me, I start the day with 5.30am walk with my dog regardless of the weather! I try and finish the day with another hours walk, helps to unwind from a busy day. I also do quite a bit of long distance walking and mountain climbing. I enjoy getting close to nature with gardening too. Favourite sports are probably horse racing, (particularly Cheltenham Festival) and boxing. Favourite films, include Jean de Florette, Heimat and currently enjoying Game Of Thrones. Favourite book is ‘The Long Walk’ true story which is a prime example of believing you can do anything, if you believe you can. Favourite animal, my devoted Kerry Blue dog!

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