Amanda Duggan is the Managing Director of ALONGSIDE, the organisation she founded in 2010.

With the objective of helping businesses achieve their potential and drive performance through specialist leadership support, Amanda established ALONGSIDE with the view that success can be achieved by maximising strengths and utilising the talents of people, in direct opposition to some more traditional views that focus on ‘fixing’ weaknesses.

Following a 17-year career in the banking sector with the Halifax, where Amanda became one of the bank’s youngest branch managers, in 1997 she opted for a career change, joining Dale Carnegie Training where she has gone on to have international success.

Over a 15 year period Amanda has worked with clients to develop their people and businesses in the arena of leadership development, building high performance teams and through coaching and facilitation, and became one of only a handful of Dale Carnegie Master Trainers who acted as a Subject Matter Expert for Leadership and Process Improvement, delivering training in 26 different countries.

Through her work with ALONGSIDE, Amanda now specialises in coaching Senior Managers and Executives, providing them with a supportive yet challenging sounding board to enable them to gain clarity around their vision and business strategies.

Amanda has extensive experience working in both the private and government sectors. She has worked with blue chip companies to design and deliver innovative training and development solutions. Her ability to build strong relationships and to gain an in-depth understanding of her clients’ businesses has enabled her to build enduring partnerships with her clients.

Amanda has been involved in the Performance Improvement field for over 15 years. Before joining Dale Carnegie in 1998, she worked with ideasUK, supporting clients with the introduction of employee involvement and recognition programmes. During this period she worked with organisations in Europe, South Africa and the Middle East.

Amanda has worked with companies in the manufacturing, finance, retail, sports, hospitality, leisure, shipping, media and facilities management industries as well as numerous government agencies. She has extensive experience working in the social housing sector.


Areas of Expertise :
Senior Team Development, One to One Coaching, Strengths Based Leadership, Talent Management


  • alongside

    Managing Director
    1 - 5 Employees 2010 - Current
    Coaching and Leadership Development
  • Dale Carnegie Training

    Master Trainer
    100+ Employees 2005 - 2013
    Responsible for the development and certification of Dale Carnegie trainers across 26 countries
  • Dale Carnegie Training Northern England

    Project Director
    100+ Employees 1998 - 2010
    Responsible for selling. designing and delivering customised development solutions for businesses in the North of England
  • Halifax Building Society

    Analyst HO Operations
    100+ Employees 1988 - 1997
    Responsible for working on projects drive change throughout the branch network to build competitive advantage
  • Halifax Building Society

    Branch Manager
    100+ Employees 1979 - 1988
    Responsible for running a highly successful branch in Swinton

Education History

  • A Levels

    Stand Grammar School for Girls
    1971 - 1978
  • American High School Diploma

    Fair Lawn High School New Jersey USA
    1975 - 1976
    Attended High School during my year as a Foreign Exchange Student in the USA


GALLUP Certified Strengths Coach HOGAN Certified Coach

Interests and Hobbies

Theatre, Comedy Store, Cinema, MUFC Fan, Gym, Travel - particularly cruising, Enjoying a night out with friends, Reading

Email Amanda

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