Expertise

  • Business Coaching
  • Coaching & Mentoring
  • Strategic Business Planning
  • Marketing Coaching
  • Small Business Coaching
  • Marketing Strategy
  • Work life balance
  • Goal Setting
  • Accountability Coaching
  • Leadership & Management

Summary

I bring a strong commercial background to my work as a coach, having spent many years in senior roles within the corporate world. My career has involved defining marketing and growth strategies, leading change, managing large teams, improving performance and working closely with stakeholders at all levels — experience that gives me a deep understanding of the realities, pressures and ambitions people carry into their working lives.

This background strongly informs my coaching style. I combine practical, structured thinking with space for reflection, enabling clients to step back, gain clarity and move forward with intention. I understand what it means to balance ambition with sustainability, and to make decisions that work not just on paper, but in real life.

As a coach, I work in partnership with my clients — offering challenge where it’s useful, support where it’s needed, and a calm, trusted space to think. Whether working with individuals navigating career and life transitions or small business owners shaping their next stage of growth, my approach is thoughtful, pragmatic and focused on meaningful, lasting progress.


Experience

  • Blue Feather Coaching

    Director
    - Current
    Blue Feather Coaching

Education History

  • International Management and French

    UMIST

Qualifications

Small Business Coaching Diploma - Distinction

Performance Coaching Diploma - Distinction


Email Katie Aston

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