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Articles by ICON College
Textbook, Academic book, Tourism Marketing

Marketing Tourism and Hospitality. London: Palgrave...
George, R. (2021). Marketing Tourism and Hospitality: Concepts and Cases, London: Palgrave Macmillan. The book focuses…
Dr Richard George
Dr Richard George
ICON College
Marketing & PR

Marketing Tourism in South Africa 5e
The market leader in tourism marketing, Marketing Tourism in South Africa 5e is written in a simple and concise style…
Dr Richard George
Dr Richard George
ICON College