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24.08.2021

Marketing Tourism and Hospitality. London: Palgrave Macmillan. Book by Dr Richard George.

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Dr Richard George, ICON College

Marketing Tourism and Hospitality. London:…

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George, R. (2021). Marketing Tourism and Hospitality: Concepts and Cases, London: Palgrave Macmillan. The book focuses on the marketing of small and medium enterprises (SMEs) in tourism, particularly in an emerging market context.  

  • Academic book
  • Hospitality Marketing
  • Tourism Marketing
  • Textbook
  • Dr Richard George
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Dr Richard George ICON College

About

I am a Senior Lecturer in Tourism & Marketing and a Fellow of the Higher Education Academy. I hold…
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