Data on demand for Blue Donkey



Award-winning, UK-based, B2B telemarketing company Blue Donkey needed a complete review and overhaul of its IT infrastructure to maximise productivity.



OVERVIEW


The challenge:

To replace the existing IT hardware with a new infrastructure that would enable the business to work more productively


The technology solution:

The Modern Networks ‘Data Centre on Demand’ Service


The business benefits:

An end to high capital spend on regular hardware refresh cycles
A resilient platform
On Demand IT
A new IT infrastructure which grows with the business


THE FULL STORY

THE CUSTOMER

The UK’s award-winning, B2B telemarketing company, Blue Donkey, pioneered the concept of Intelligent Telemarketing. Over the past decade, it has built an enviable reputation through managing a series of very successful campaigns for leading global brands – using unscripted telemarketing techniques. The company is now acknowledged as a Centre of Excellence in outbound telemarketing, appointment setting, lead generation, market research, database cleaning and training services.

THE CHALLENGE

Blue Donkey has successfully used Microsoft server and application technology for many years but, when faced with the costly replacement of its existing IT hardware, it asked Modern Networks to evaluate the options available and provide a recommendation.

As Modern Networks installed and maintained the existing environment, it had an intimate knowledge of Blue Donkey’s systems and, more importantly, businesses processes and culture. The team used this deep understanding to model a new system architecture – integrating all that was best about the existing, traditional environment with a host of new ideas that, together, would enable the business to work more productively.

This required the comparison/evaluation of three potential solution platforms: the high level design of a replacement on-premises solution; a hybrid private cloud solution and a solution using Modern Networks Data Centre on Demand. Unsurprisingly, the on-premises solution proved to be the most costly choice and failed to deliver on all of the key project objectives. The hybrid solution was technically excellent but could match neither the financial attractions nor the truly dynamic nature of a cloud platform.

THE SOLUTION

Following the extensive evaluation of the options available and a successful proof of concept, Modern Networks recommended that Blue Donkey transition their on- premises IT platforms to the Modern Networks Data Centre on Demand service – with Modern Networks implementing the transition, employing its unique knowledge of Blue Donkey’s systems, processes and culture alongside its technical skills.

Paul Landini, owner of Blue Donkey offered fulsome praise. “Modern Networks made the transition from internal based IT to cloud based systems incredibly easy and straightforward. Their knowledge and expertise ensured seamless continuity of business; their expert help provided support to all the staff in mastering the various upgraded systems.”

THE BENEFITS

After Modern Networks completed the decommissioning of the on-premise IT platforms and the disruption-free transition into the cloud, Blue Donkey enjoyed a suite of benefits: access to the most up to date Microsoft server and application platforms based on a high performance and highly available cloud infrastructure; a breakaway from the previously expensive hardware replacement life-cycle and the significant advantages of a reliable cloud platform able to deliver Blue Donkey’s key objectives.

James Tizzard, Managing Director at Modern Networks said: “I’m delighted with the outcome of this project, I think the new environment delivers fantastic value to our client and allows us to retain the responsibility for transition and support. Cloud services present systems integrators and their business partners with great opportunity, but most importantly, it means we can continue to provide great business solutions.”