Expertise

  • Marketing Communication
  • Marketing strategy & plans
  • Social media
  • Leadership and Management
  • Digital Marketing
  • Marketing
  • advertising


Summary

I am currently Director at Make Happy. We are a creative marketing consultancy that:

- uses workshops to unlock our client's knowledge and skills and to embed learning within organisations.
- has an expert team including planners from the most prestigious advertising agencies in the world and CIM qualified marketers.
- works as a strategic partner with our clients, not an external consultant.
- is quantitatively driven and tests everything! This makes sure we deliver our clients maximum value.

We deliver training, research, marketing strategy and plans, full service marketing delivery.

If you would like to find out more about how Make Happy can help your business realise its vision, give us a call on 0207 520 7078.

Key skills: integrated marketing strategy, project management, copywriting and editing, social media activity, email marketing campaigns, content marketing, Google Analytics, pay per click advertising, budget management, Lego Serious Play.


Experience

  • Make Happy

    Business Director
    6 - 20 Employees 2011 - Current
    Make Happy
  • MAC Birmingham

    Communications
    100+ Employees 2010 - 2011

    Working for the Midlands’ most visited arts centre, I championed community engagement. In particular I:

    - Increased our average PR advertising equivalent by 30% over 6 months by reaching out to journalists, nurturing strong relationships and introducing them to our mission, values and activities.

    - Developed and implemented the strategy for all visual arts marketing. This contributed to MAC’s most successful year in terms of visitors to visual arts exhibitions, and helped to establish MAC as a leading visual arts institution in the region.

    - Ignited the local arts community to become passionate advocates of MAC using social media. I created highly shareable content which our advocates could use to engage their own followers with our messages and vision.

  • Centre for Contemporary Arts

    Communications
    21 - 100 Employees 2010 - 2010

    Working for the Midlands’ most visited arts centre, I championed community engagement. In particular I:

    - Increased our average PR advertising equivalent by 30% over 6 months by reaching out to journalists, nurturing strong relationships and introducing them to our mission, values and activities.

    - Developed and implemented the strategy for all visual arts marketing. This contributed to MAC’s most successful year in terms of visitors to visual arts exhibitions, and helped to establish MAC as a leading visual arts institution in the region.

    - Ignited the local arts community to become passionate advocates of MAC using social media. I created highly shareable content which our advocates could use to engage their own followers with our messages and vision.

  • National Trust

    Marketing and Events
    100+ Employees 2008 - 2009

    In this fascinating role I gained hands-on experience marketing one of the busiest National Trust properties in Scotland. My role including organising large scale events to engage the community, devising fundraising campaigns and marketing the venue. I successfully helped to organise a joint event with Cadbury's which attracted over 8000 visitors in one day.


Education History

  • History of Art

    University of Glasgow
    2004 - 2008

Qualifications

Market Research Society Certification in Market and Social Research (2015)

Lego Serious Play Certification (2014)

Chartered Institute of Marketing Diploma in Digital Marketing (2013)

 



Email Sophie

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