• media planning and buying,
  • market research
  • market research consulting
  • Middle East
  • Saudi Arabia
  • United Arab Emirates
  • Dubai
  • Digital advertising
  • Planning a Campaign
  • Marketing
  • Presenatation
  • Quick Service Restaurants
  • Automotive
  • ROI
  • Food and Drink Marketing
  • Real Estate


I’m an experienced senior Media Planning, Buying and Research Executive, who has delivered targeted, cost-effective solutions for global brands, regional companies and SMEs. My approach is transparent and based on a partnership with clients; I understand their business drivers, priorities and overarching strategy, so that I can provide the best possible service, and negotiate the best deals. I've negotiated deals worth million of pounds, and acquired unmatchable return on investment for my clients. I’ve worked overseas and have particular expertise across GCC markets including Saudi Arabia and UAE, which has given me real insight into different business cultures.

During my career I have worked at a senior, strategic level, but I also roll up my sleeves and get involved in the detail. I’ve used specialist, proprietary research tools, and worked closely with Media Planners to help them get the most out of the software in general client dealings and as part of pitches. I’ve had extensive involvement in preparing and delivering pitches, and am highly motivated by the opportunity to shape, present and then deliver propositions to clients.

Digital and social media now have tremendous influence in my work, and I’ve provided multi-channel solutions to clients, always ensuring that the solution selected makes the best sense in the circumstances. I’m naturally a team player and relish being part of multi-disciplinary groups; I’m also very driven and have built teams that reflect my own high standards and need for excellence in execution.

Having recently moved back to the UK, I’m currently exploring a number of opportunities. Outside the day job, I’ve always enjoyed travel, experiencing life in different cities and environments. I’m a keen cook and music lover, and a fairly reasonable photographer. I’m also active in the local community, having previously helped out at my children’s school swimming club in Riyadh, and now in London.


  • Sterling Marketing Consultancy Ltd

    - Current

Email Khalil

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