Happy Friday all!
If you’ve been following my posts this week, I have been talking about a different B2B traffic generation idea each day.
Here is a summary of the ideas I’ve discussed this week:
Today we’ll look at how social media can be a source of website traffic generation.
Idea 5 Social Media
Being active on social media is generally associated with increasing brand awareness.
However, it is also a great traffic generation strategy.
In fact, in a recent Social Media Examiner survey of marketers, website traffic was cited as being the second biggest benefit of businesses using social media.
If you’re a business starting out for the first time on social media, my advice would be to focus on a couple of channels to begin with.
Pick a couple that you know your customers will be active on.
For B2B businesses the obvious choice is Linkedin.
One thing to note about Linkedin, it is a very competitive space at the moment and your message is likely to get drowned out initially.
It can be quite demoralising to post regularly to find you only receive a couple of likes, albeit from people you already know!
The thing with Linkedin, is it’s all about training their algorithm to understand you're a member whose message deserves to get visibility on their platform.
You see their algorithm favours members that have more connections, post regularly and receive lots of engagement.
So what should you do to ‘train’ Linkedin’s algorithm to favour you?
Here are some tips:
Linkedin aside, there are other social platforms that your audience will be active on eg Facebook, Instagram, Twitter etc
Here are some recommendations to maximise the traffic generation potential from social media:
We’ve now come to the end of this series of posts on B2B website traffic generation ideas.
I hope you’ve got something from my articles this week.
If you’d like to find out more on how I can help get your business more traffic from Google through either SEO or PPC, please get in touch.
Wishing you all a great weekend!
I am an experienced Search Marketing Consultant.
I specialise in B2B SEO, helping businesses drive growth and revenue through organic search.
Post articles and opinions on Lancashire Professionals
to attract new clients and referrals. Feature in newsletters.
Join for free today and upload your articles for new contacts to read and enquire further.
