It was interesting to see a recent article by Dunstan Carter about the rise of interactive brochures, or e-brochures, in the world of marketing.
It coincides with something we've been promoting for the last few months, trying to give some added value to our clients who order a printed brochure. In essence, we try to give them the best of both worlds.
So once the brochure is complete, in addition to receiving their nice shiny (or matt, if they're that way inclined) paper copy in their hands, we also provide a page-flipping digital version of the brochure free of charge.
Clients receive a link to their online digital version and they can then send that link out to their potential clients by email, or via their website, which will then divert those people directly to the publication.
I'm a journalist and graphic designer with more than 30 years experience (has it really been that long?) in the design and media industry.
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