Be recognised and rewarded for your expertise.
Gain an IDM professional marketing qualification.
The digital age has presented marketers with our biggest opportunity. New techniques, new technologies, changes in customer behaviour, along with the phenomenal increase in the information they’re prepared to share, have all contributed to making the great 1 to 1 marketing vision a reality.
However, not even the most forward-thinking amongst us could have predicted the sheer scale, scope and speed of change over the past decade. And this is marketing’s biggest threat – a shortage of people with the right knowledge and skills to make the most of the opportunities presented by today’s new marketing world.
An IDM professional qualification gives you the knowledge, confidence and skills to be the best you can be. It will give you a deep and demonstrable understanding of your chosen specialism, from planning and strategy through to analysis and all-important ROI. And, since a recent survey by Michael Page reported that employers are now demanding not only specialist marketing skills, but also commercial accountability and the ability to demonstrate measurable results, an IDM qualification can also boost your career.
"On my IDM diploma course, I gained insights and understanding directly from frontline digital practitioners. I also acquired the skills which are already a necessity for any successful marketer in today's increasingly digital world. And after graduating, I moved up to a marketing manager role!"
- Jill Quick BA (Hons) Dip DigM, Marketing Manager, Grange Hotel Group
The IDM portfolio consists of ten qualifications in subjects that span the direct, data and digital marketing spectrum, including three which comprehensively cover the entire discipline in one. Every career stage is catered for, from entry-level and specialist Award programmes in the likes of data marketing, email or search, to the senior-level, flagship IDM Diplomas – the IDM Diploma in Digital Marketing and the IDM Diploma in Direct and Digital Marketing.
What truly makes an IDM qualification unique, is its grounding in current, real-world marketing. Each one achieves an all-important blend of solid marketing theory, alongside practical, applicable, real-world skills and knowledge. Every qualification syllabus is devised, regularly reviewed, updated and delivered in the classroom or online by established, practising marketing experts – turning their hard-won experience into your campaign success.
What our graduates say
Over 9,000 marketers worldwide hold a prestigious, internationally recognised IDM professional marketing qualification. Here’s what they’re saying.
"The IDM’s Diploma in Digital Marketing is a must-do course for every marketing professional with responsibility for anything digital. It’s so packed full of insights, case studies and down-to-earth, pragmatic advice from leading practitioners, that I’d restructured my team even before I’d completed my studies! I’m now acutely aware of the enormous potential of digital, both solus and in a multi-channel environment – and know how to benefit."
- Andy James Dip DigM, Head of Customer Marketing Direct, Allianz Retail
"The IDM qualification in digital marketing has boosted not only my marketing skills in this area but also my career. An IDM qualification in digital or direct marketing which will ensure that you are kept up-to-date with the ever evolving marketing landscape and continually developing technologies - I would have no hesitation in recommending the IDM courses, whatever someone's level of marketing experience."
- Claire Baumforth Dip IDM, Dip DigM, Director of Marketing, Hammicks Legal Information Services
"The IDM Award in Data Management pulls together numerous disparate but important data topics that are rarely seen under one roof. It's an efficient way to gain a breadth of knowledge that would otherwise take years to acquire."
- Prakash Kelshiker Award DM, Consultant, Datacrunch
If you’re serious about advancing your career, then keeping your skills up to speed is the only choice. The IDM is the UK’s first and only recognised awarding body for direct and digital marketing qualifications, so gain an IDM Diploma, Certificate or Award and you’ll be recognised and respected the world over as an expert in your field.
One thing’s for sure. Whichever you choose, you can be confident you’re getting the best, practical training that’s trusted by thousands of professionals, delivered by expert marketers, and designed for real-world marketing.
View the complete IDM qualifications portfolio, request a catalogue or prospectus – and get a FREE marketing guide at http://theidm.com/qualifications.
