When you're changing your signage up it's important to avoid some common mistakes that plenty of people make.
1. Overfilling your sign with too much information
You may feel you need to cram as much information on the sign as possible so people know what you do. However, people won't remember what you do with so much text going on. Less is more!
2. Poor location choiceSometimes people don't give their signage location too much thought and it can often be in a place where people don't see it. Your sign is in place to show you and your services off, which it won't be doing if poorly located.
3. Too big or too smallIs there anything worse than when you're passing by and you can't read the sign because it's too small for where it's located? This is another mistake people make with their signage.
Tips on improving your business signage
- Don't overfill your sign and lose the point.
- Keep your signage consistent with the rest of your branding.
- High quality logos and images - who wants a pixelated sign?
- Proof! It will be costly to re print because of one error on the sign. A cost that could have easily been avoided.
- And finally, get in contact with professionals who can help you with various options for your signs!
http://www.palmerpublicity.co.uk
