When you are branding your business and your marketing methods, signage isn't one of the first to be taken into consideration. It actually falls pretty far down the list and is often overlooked.
Signs aren't only in place to direct people, they are in place as a form of marketing and advertising your business 24/7. If done properly, they are more beneficial to your business than you would even think.
Consistency is a key factor in your branding and this includes your signage. You wouldn't have your signs a different colour/style to the rest of your branding i.e. on your social media, promotional items, website etc. Consistency is memorable! Think of the times you remember a business and their services solely on their signage. All those big companies out there with a consistent theme running throughout.
The Economic Center, University of Cincinnati did a survey where findings showed that...
"38% of large companies with multiple locations identified branding/image as the most important purpose of effective signage, while small firms and single establishments perceived signs to be most important for making their business stand out and for helping customers find their location. "
Your business signage is an essential expense and more often than not is left with the lowest portion within your construction and refurbishment budget. Well planned, designed and placed signage will attract customers and therefore will lead to more interest and in turn, sales.
FedEx Office did a survey where findings showed that...
"About 68% of consumers believe that a business' signage reflects the quality of its products or services."
"Nearly 75% indicated that they had told others about a business simply based on its signage."
A well designed, produced and installed sign will show off quality about your business!
Check out our website where you can have a look at the signs we've produced
http://palmerpublicity.co.uk/services/signage/
